Join us March 3-5 at WPPI as Datacolor’s complimentary EXPO guest. WPPI Conference+Expo is the premier industry event for photographers and filmmakers specializing in the creative and business aspects of wedding and portrait photography and filmmaking. Each year, nearly 13,000 professional and aspiring photographers and filmmakers attend WPPI to learn new techniques from industry leaders, build new relationships to grow their business, experience new products and solutions from major manufacturers to improve their productivity, and enjoy the many attractions in Las Vegas. WPPI is a week-long event combining educational seminars with a major industry trade show and networking events, all designed around learning the latest techniques, building new relationships and growing a business in a friendly, fun environment – all at one time, in one place.
Stop by booth #124 for informative product demos presented by our Datacolor team in order to help you learn the ins and outs of color management. Make sure you scan your badge and enter our giveaway while you’re there for your chance to win a SpyderSTUDIO and $50 American Express gift card!!
Click here to register for your FREE 3-day EXPO Only pass, compliments of Datacolor. We look forward to seeing you there!
*Must register by February 26, 2014
Most often we might proceed with all the details of our shoot including lighting, location, models and props, but we often will just wing our color balance. I’ve been caught many times on location with a mix of different types of lights from overhead incandescent lights mixed with flash. I heavily rely on a simple color and exposure calibration system offered by Datacolor. This system will save you endless hours in post-production, by simply white balancing to the white and black target SpyderCUBE and the color SpyderCHECKR taken in a shot at the onset of your portrait session. The SpyderCUBE helps you to set the white balance, exposure and black level when editing pictures. The SpyderCHECKR will provide color correction for camera. It can be used to set the correct color temperature for your session.
For my commercial and celebrity sessions, I might be working with 2-3k images per session. Imagine the length of time required to process these images. With the Datacolor process, I can get them all done from the one target shot.
For more information about Hernan’s Master Class at WPPI – The Influence of Color Harmony – Click Here
Watch David Saffir as he discusses indoor photography, with an emphasis on portraits and group photos. Subjects of interest will include camera setup, use of on-camera and off-camera flash, ambient lighting, managing ISO/sensitivity and color management tools. David also reviews how to program for success when using labs and print service providers.[Read More]
The note below is from photographer Johnny Bivera, Director of Visual Media One
Most photographers that I get to meet are very good at capturing touching individual moments – or as the father of Photojournalism, French photographer Henri Cartier-Bresson said, “the decisive moment.”
As a photographer entering my 40th year in photography, I am always searching for that moment where the earth, moon and stars all align to reveal that “1/125″ of a second that will produce a wonderful image caught.
We go hiking or plan shoots to put ourselves in a target rich environment under the best lighting and then hunt. I hunt for images. I hunt for foregrounds. I hunt for all of the elements to align and then make that image that gives the impression that I was just passing by. It seems easy, right?[Read More]