“It becomes almost pointless to create exact colors and tonesâ”, says Ted Kawalerski, “if the person viewing them isn’t seeing what you want them to see.” This doesn’t surprise, especially considering the important role that colors often plays in the work of the New York City-based photographer. His latest project, titled “Windows”, is a colorful and unique look at life and will become the focus of a new exhibit in 2009.
Kawalerski, who resides in Sleepy Hollow, just north of the Tappan Zee Bridge in West-chester County, has worked on assignments for corporations, graphic design firms and advertising agencies for more than 30 years. He regularly travels worldwide for clients such as Harris Corporation, Liberty Mutual Group, Praxair, Chevron, Ernst & Young and many others. Therefore it is only logical, that he knows how important a calibrated workflow is: “Proper color management was a critical factor for achieving the perfect color balance and skin tone in the image above. With so many colors reflecting off of a variety of surfaces there was no way I could achieve accurate skin tones without it”, Kawalerski says and points out that it’s equally important for photographers and graphic designers to ensure that clients are also calibrating their systems.
Kawalerski’s personal work also includes a stunning collection of black-and-white images of the Hudson River and the people who live along its banks, which can currently be seen at the Beacon Institute’s Art Gallery in Beacon, New York. His collection of dramatic black-and-white photographs and kaleidoscope of color reproductions all have one thing in common. They rely on proper color management and system calibration to ensure the story he tells is as accurate in appearance as the subjects themselves. Therefore, he encourages photographers, art directors and advertising executives alike to calibrate their monitors regularly.
Ted Kawalerski knows that, what appears perfect on his screen may appear flat, inaccurate and even unattractive to an art director whose screen isn’t properly calibrated.